Founders: Les Conn 黃利賢 and Huang Shao Juan 黃少娟 (Noelle) 

ABOUT US

Our work is founded on a simple principle: that meaningful engagement with China depends on understanding this ancient civilisation as it understands itself.

Drawing on our deep research into classical Chinese strategic thought, including Sun Tzu’s Art of War 孫子兵法 and later masters of strategy, we bring a historically grounded perspective to modern business and leadership challenges.

We work with leaders and organisations to navigate business in and with China by offering insight rooted in its history, strategic culture, and patterns of thought. By returning to the original context of early Chinese strategy, we move beyond modern alternate interpretation to recover the depth and intent that continue to shape decision-making today.

Our perspective is shaped by decades of academic study, combined with experience across business, Chinese culture, and international markets. We provide clear, considered insight at a time of transition—helping clients recognise both risk and opportunity as China’s influence continues to grow.

Our work is focused on clarity of interpretation, accuracy under uncertainty, and decisions grounded in real-world conditions.