Case Study: Strategic Risk Segmentation in China-Focused Trading

A London-based proprietary trader managing £2.3 million in personal capital, has developed a disciplined two-tier...

Case Study: Transforming Skepticism into Strategic Partnership — A European Industrial Trader’s China Market Entry

A mid-sized European import-export firm specializing in industrial components, historically sourcing from Southeast Asia and...

Case Study: Decoding China’s Strategic Landscape

When a European-based family office principal—referred to here as Julian Thorne—recognized that the era of...

Case Study: Navigating Geopolitical Uncertainty in East African Trade

John Murema, a self-made importer based in Nairobi, Kenya, built his business importing consumer goods,...

The End of the Heroic Individual: Why the West Must Learn to See China’s Collaborative Genius

For much of the twentieth and early twenty-first centuries, the West has narrated its progress...

Beyond the Caricature: Reassessing China–Africa Trade Through a Strategic Lens

The China–Africa trade relationship is one of the most consequential—and most misunderstood—economic partnerships of the...

The Mirage of Expertise: How Unqualified “China Consultants” Distort Western Understanding

In boardrooms, news studios, and policy briefings across the West, a curious phenomenon has taken...

The Importance of “Face” and the Use of the Indirect Approach in Chinese Business

In the intricate landscape of Chinese business, success is rarely determined by contracts alone or...

Navigating Guanxi in Chinese Business: A Guide for Foreigners

In China, business is rarely just about contracts, numbers, or transactions—it’s deeply relational. At the...

China’s Debt, Gold, and the Looming Financial Reset

Contrary to mainstream narratives that China teeters on the brink of economic collapse due to...

Our Story

In this video Les recounts the story of how and why Sun Tzu Consulting came...

BYD through the Lens of Sun Tzu’s Art of War

The following is one of our assessments of BYD Auto (Build Your Dreams 比亞迪). This...

Why Tesla Lost Its China Advantage

Tesla once held a near-mythic position as the symbol of electric vehicle innovation in China,...

The “Mayor Economy” in China

The term shìzhǎng jīngjì (市長經濟)—commonly rendered in English as the “mayor economy”—captures a distinctive feature...

We are researchers of Chinese military history…

Understanding China requires more than surface observation; it requires insight into the patterns and strategic...

Sun Tzu’s Art of War works with all strategy

Sun Tzu’s Art of War 孫子兵法 works across all forms of strategy because it is...

Our Sun Tzu report – How and why it works.

His now-famous book, Sun Tzu’s Art of War 孫子兵法, does not offer a catalogue of...