OUR METHOD

Our method applies the enduring principles of Sun Tzu’s Art of War 孫子兵法 to modern geopolitics, economics, and business behaviour. Instead of speculation or media narratives, we analyse facts, observable footprints, and long-term patterns—the signals that reveal how countries, companies, and institutions actually position themselves.
 
We do not engage in political commentary or insider claims. Our work combines open-source intelligence with on-the-ground business intelligence and cultural impact assessment—grounded entirely in verifiable data and classical Chinese strategic thinking. This keeps our analysis objective, disciplined, and free from ideological bias.
 
By interpreting evidence through the principles of Sun Tzu 孫子 and later Chinese strategists, we help Western investors and businesses understand China as it truly operates—not as portrayed by sensationalism or selective reporting.
 
Our approach respects China’s intellectual heritage, clarifies complex realities, and provides clients with a balanced, culturally informed, and strategically precise view of the world’s most consequential market.
 
Here is a more in-depth article on how and why our method works.

In the following video, Les describes how our method works.

In essence, Chinese business thought sees the marketplace as a theatre of strategic manoeuvre, mirroring Sun Tzu’s 孫子 principles of strategy: knowledge, deception, timing, flexibility, and indirect action. The modern Chinese approach to negotiation, partnerships, and competition is a live application of Sun Tzu’s Art of War 孫子兵法. 

© 2026 SunTzu.Consulting

©
2026 SunTzu.Consulting

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