WHAT WE DO

 
 

Strategy Risk and Opportunity
We help corporations, investors, and decision-makers with China exposure navigate policy and regulatory shifts—and translate them into sector-specific risk and opportunity.

Sector Reports
Our research delivers in-depth analysis on critical China themes—from commodities and frontier technologies to emerging regulatory frameworks—anchored in on-the-ground sourcing and historical pattern recognition.

Briefings & Workshops
Deepen your team’s understanding of China’s policy landscape with tailored seminars or workshops—crafted by our researchers on the topic that matters most to your organization. Delivered in person or online, including on-the-spot briefings for time-sensitive developments.
 
Stakeholder Mapping
We identify the key institutions, decision-makers, and influencers in China who shape outcomes in your sector—enabling you to engage with precision rather than guesswork.
 
Analyst Retainer
Keep a dedicated China analyst on call—available to conduct targeted research and deliver rapid, grounded answers as strategic questions emerge.
 

Services

Sun Tzu Report

Designed for professionals, investors, and analysts who need regular, context-rich understanding of China’s evolving outlook. Its online and we keep it simple.. and fast. 

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Business Advisory

For organisations and individuals requiring targeted strategic guidance.

Our advisory work delivers precise intelligence, applied analysis, and tailored consultations aligned with each client’s specific goals and operational realities.

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Executive Advisory

For organisations and individuals requiring the highest level of strategic guidance, our Elite Strategic Advisory delivers unparalleled intelligence, precision analysis, and fully customised consultations.

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Insights

The End of the Heroic Individual: Why the West Must Learn to See China’s Collaborative Genius

For much of the twentieth and early twenty-first centuries, the West has narrated its progress...

Beyond the Caricature: Reassessing China–Africa Trade Through a Strategic Lens

The China–Africa trade relationship is one of the most consequential—and most misunderstood—economic partnerships of the...

The Mirage of Expertise: How Unqualified “China Consultants” Distort Western Understanding

In boardrooms, news studios, and policy briefings across the West, a curious phenomenon has taken...

The Importance of “Face” and the Use of the Indirect Approach in Chinese Business

In the intricate landscape of Chinese business, success is rarely determined by contracts alone or...

Navigating Guanxi in Chinese Business: A Guide for Foreigners

In China, business is rarely just about contracts, numbers, or transactions—it’s deeply relational. At the...

China’s Debt, Gold, and the Looming Financial Reset

Contrary to mainstream narratives that China teeters on the brink of economic collapse due to...

Our Story

In this video Les recounts the story of how and why Sun Tzu Consulting came...

BYD through the Lens of Sun Tzu’s Art of War

The following is one of our assessments of BYD Auto (Build Your Dreams 比亞迪). This...

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